How to set up Google Tag Manager on your landing page

The Google Tag Manager container snippet (a tag) is a small piece code loads with your landing page. It works together with Google Analytics and allows you to collect data and event on your landing page such as:

• monitor form submissions
• track how people arrive at your site
• monitor link clicks
• track the scrolling
• and other events

To start, you’ll need a Google Analytics account.

Create a Google Tag account for your landing page

• Log into your Google Analytics account and go to Google Tag Manager.
• Add a new Google Tag Manager account for your landing page.

Connect your Google Tag account to Ptah

• Click the Settings icon on the top menu. Choose the Integrations tab and click the Google Tag icon.
• In the GTM container ID field, enter your GTM container ID from your Google Tag account.
• Click Apply.

Create a tag with Google Analytics

You can configure a lot of tags that depend on events and triggers on your own. Anytime an event is registered with Google Tag Manager, event triggers are evaluated and tags are fired accordingly.

For example, this video by Google shows how to notify Google Analytics anytime someone views your landing page:

Next steps

• Connect to Mailchimp
• Connect to Google Analytics

Questions?